All of these visuals were created for Michigan State University's Infrastructure Planning and Facilities' social media pages. They were created to both inform the audience of IPF's goals, and to market IPF's mission to users.
As a part of MSU, IPF follows MSU's Communication and Brand Standards. This extensive style guide calls for visuals to utilize specific fonts and colors, as well as an overall bold, strong, proud personality.
IPF's main audience is MSU students and staff. Most of our content revolves around construction and building updates on campus. Our social media platforms are the quickest path to that audience.
All of these designs were created using a combination of Adobe Creative Cloud programs. Photoshop was used to edit and resize photos, and the designs were created using both InDesign and Illustrator.