Infrastructure planning and facilities Social media strategy

IPF's social media strategy recently underwent a complete redesign.
The problem: My team and I were unhappy with the analytics we were receiving and felt our social strategy (right) was outdated. 
The solution: Rethink and revamp our current processes and procedures. Visit my social strategy revamp page to see our process for improving IPF's social presence.  

Visit IPF's social media channels here:

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Kellogg biological station social media strategy

This social media strategy was built for Kellogg Biological Station. They had no strategy behind their social media posts, so it was my job to create a document outlining categories like audience, best practices, and analytics processes. During my internship, I was able to implement this strategy for 6 months, seeing an increase in both followers and engagement.